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Luxury E-commerce Platform
Global fragrance and lifestyle commerce — brand storytelling, rich catalog, and dependable fulfillment.
Overview
Project snapshot
Global fragrance and lifestyle commerce — brand storytelling, rich catalog, and dependable fulfillment.
Challenge
What we were solving
A luxury house needed to scale international demand without diluting brand: large variant matrices (sizes and concentrations), campaign-driven merchandising, and logistics expectations around express delivery and trust at checkout. Legacy tooling struggled with traffic spikes and multi-region pricing clarity.
Our solution
How we approached it
We engineered a responsive commerce front end with performance-conscious product discovery, editorial pages for collections and brand narrative, and checkout tuned for high-trust payments. Backend services handle catalog, inventory signals, and integrations toward ERP and carrier workflows so operations can manage launches without engineering bottlenecks.
Results
Outcomes and tech stack
- Stronger conversion paths for high-AOV fragrance and lifestyle SKUs
- Improved international readiness through clearer fulfillment messaging and payment options
- Merchandising and content updates that marketing can ship on cadence
- Infrastructure that absorbs campaign traffic without degrading core browse and checkout
Tech stack
ReactNext.jsNode.jsMongoDBAWSPayment gatewaysCDNAnalytics
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