Mr Sked

Scheduling-first SaaS for new parents — one honest calendar for childcare, work, and rest.

Overview

Project snapshot

Scheduling-first SaaS for new parents — one honest calendar for childcare, work, and rest.

Challenge

What we were solving

New parents juggle feeds, sleep, work blocks, and partner handoffs across tools that were never designed for that reality. Heavy signup walls and generic calendar UX meant the product could not prove value quickly, and marketing could not scale alongside the app.

Our solution

How we approached it

We shipped a vertical SaaS web experience with session-friendly entry, a FullCalendar-based planner (drag-and-drop, recurrence, overlap visibility), Google Calendar OAuth sync, PDF and ICS exports, and beta plus full-account paths with OTP and profile flows. A headless CMS powers blog and marketing so SEO and storytelling evolve without blocking product releases.

Results

Outcomes and tech stack

Differentiated niche product with a clear path from anonymous try to engaged accounts and calendar sync
Reduced friction with session-first usage while preserving beta and full signup and integration depth
Unified product and publishing: the app for behavior, the CMS for organic growth and narrative

Tech stack

ReactNode.jsExpressMongoDBGoogle Calendar APIFullCalendarrruleHeadless CMSTailwind CSSRadix UIPWA

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